Are you a Filipina? If you are, do you use whitening products? Why do you think a fair skin became a standard of beauty among Filipinas? Numerous
Are you a Filipina? If you are, do you use whitening products? Why do you think a fair skin became a standard of beauty among Filipinas?
Numerous American women strive for a tan skin. Even hollywood stars achieve that beautiful brown skin for the sake of beauty. According to a survey, the overall profit of tanning salons per year reaches around $5 Billion! With this, a tanning salon would probably charge around $5 to more than $100 for a session.
Blue Cross Blue Shield Association (BCBSA) in Illinois conducted a survey among American women and it was reported that 58% of American millennials think that tan skin makes a person look beautiful. Even with various health risk, tanning still stands as a way to achieve a beautiful tan skin.
WHY DO FILIPINAS WANT TO HAVE FAIR SKIN?
Isn’t it ironic how other cultures aim for a beautiful brown skin while Filipinas aim for a fairer skin?
Whitening products are one of the most bought items in the market. Companies like Splash that handles personal care products attest that they earn millions on whitening products. May it be whitening creams, soaps, glutathione pills, or to extreme lengths like IV drips and skin lasers, many Filipinas go crazy to achieve that fair skin. Mind you, the age range of women that uses whitening products start as young as 12 and may continue till they reach seniority.
According to a survey conducted by Synovate in 2004, one out of two Filipinas use whitening products. So why do Filipinas aim for a fairer skin?
1. INFLUENCE OF NEIGHBORING COUNTRIES
With Philippines surrounded by countries of Japan, China and Korea who has citizens born with fair skin, Philippines has adapted the thinking that the ‘whiter the better’. Add to that the growing popularity of korean pop stars and idols in which claims to have ‘white glass skin’. The country now has korean products that promotes to give you the ‘white glass skin’ effect.
2. HISTORY OF COLONIZATION
It’s common knowledge how Spaniards and Americans colonized the Philippines for decades. Spaniards are easily known for their fair white skin, and after they left the country, the Americans also have that fair white skin. Thus led to Filipinos standard of beauty. Add to that the thinking that dark skin are low-class citizens while a fairer skin symbolizes nobility.
3. WHITE EQUALS BEAUTY
When you look at billboards, ads and even at the Philippine soap operas, you will see the discrimination of women that have a dark skin tone vs. women that have a fairer skin. You’ll notice protagonists with darker skin being treated badly by antagonist that has a fairer skin. Or a beauty ad with a woman that has a darker skin being ignored by her crush and a woman with a fairer skin having her crush drool over her.
Those are ads that promotes the “white equals beauty” type of thinking which are unrealistic beauty ideals. It influences people to discriminate against a person by their skin tone, instead of fueling equality among women.
BENEFITS OF HAVING A DARK SKIN TONE
It’s your choice whether you like the color of your skin or you would like to aim for a fairer skin tone, but first you must know the benefits of having that beautiful brown skin you were born with.
1. THE MELANIN ON BROWN SKIN
It’s no secret how hot the weather the Philippines has. Our body equally has a natural preventive measure against harmful UV radiation from sunlight and that is the presence of Melanin on our skin. It results to that beautiful brown skin or the sun kissed complexion. However, longer exposure to the sun can be very harmful and unhealthy no matter what skin color you have.
2. LESS PRONE TO EARLY SIGNS OF AGING
Yes, brown skin are less likely to show early signs of aging. Well it does not mean you will look younger no matter how old or what lifestyle you have when you are tan skinned, it’s just that Melanin- rich skin is predisposed to have thick skin that are less easily to wrinkle.
According to plastic surgeon Dra. Dara Liotta, signs of aging are less noticeable in people with dark skin because the cells are densely packed together in a thick dermis so the fine lines of aging and wrinkles are less visible. Think about that.
SAVE MONEY, LOVE YOUR SKIN
There’s a reason why you’re born with that natural skin color, and after knowing that hot countries naturally have sun kissed skin people, it only means that you’re skin has a natural preventive measure to sun.
It’s a shock how skin-whitening became a multi-billion peso industry in our country rather than our own rattan, kawayan (bamboo), and pina-jusi products. Just imagine how some women spend thousands buying whitening products that promise white, beautiful skin somehow end up with allergy, skin disease or wasted money. It’s a sad thing to watch. Beauty is in the eye of the beholder indeed but learning to love the color of your skin shows confidence that is equally beautiful and attractive.